Wednesday, 21 September 2016

My Experience at Condé Nast College of Fashion & Design

Condé Nast College of Fashion & Design, I can't even begin to explain how much I learned in just the one short week that I was here. What better place to learn about fashion than from the company that publishes Vogue? I say - the Vogue way, or no way.

 From it's very satisfying all white aesthetic, to the particularly inspiring staff and amazing guest speakers - this college is what fashion dreams are made of!

Condé Nast as a whole is an international media company that produces magazines, websites and online content of the highest quality. Their brands include, Vogue, GQ, Vanity Fair and The New Yorker to name a few.

Located in Soho's trendy Greek Street, The Condé Nast College of Fashion & Design is an educational branch which intends to harness and pass on the knowledge and expertise of fashion professionals within the company. It is run by Susie Forbes, former Editor of Easy Living. With insight to the ingenious minds at Condé Nast, students gain a high-standard intelligence of the fashion industry and obtain the skills that are needed for a career in the ever-so-glamorous world of fashion.

I chose to study the one week Fashion Journalism course with this college. The course began on Monday the 12th of September, I arrived unfashionably early. Getting to the college on the tube was an adventure in itself. So I left exceptionally early ensuring I wasn't late. When I stepped through the double doors I was presented with an almost blinding all white interior. Maybe it was fashion heaven? I couldn't hide my excitement. There was a couple of my fellow students who had arrived early also. We were all fueled with passion and eager to begin the course of our dreams.

The Fashion Journalism course is an in-depth one-week programme that helps to develop writing skills whilst giving a behind the scenes insight to how a magazine works (did I mention I got to visit VOGUE HOUSE?!). One subject of this course was 'Understanding the Masthead'. This subject was explained through British Vogue. It enabled students to understand each of the roles on the magazine and why they were of importance. To really get a feel for what goes on behind Condé Nast's closed doors, we were taken to visit Vogue House at Hanover Square. This really brought the masthead to life. We got to chat to the creative minds behind the glossy pages, such as Kate Reardon, Editor of British Tatler and Pom Ogilvy, Fashion Co-Ordinatior at British Vogue - who is just 21!!

As well as hearing from Kate and Pom, back at the college we were introduced to guest industry speaker Lou Stoppard. Lou explained to us that there was many routes to break into the industry, her route was a rather peculiar one to say the least. She also highlighted that studying fashion journalism does not restrict one to just working in magazines, but there are also many other career opportunities out there in which she made us aware of. For instance, at SHOWstudio, where she is the Editor, freelance writer, curator and broadcaster. SHOWstudio is an online fashion destination that broadcasts live from, catwalks, photo shoots and creative studios giving viewers a 360° view of what goes on behind the scenes in the once closed doors of the fashion world. "SHOWstudio is based on the belief that showing the entire creative process - from conception to completion - is beneficial for the artist, the audience and the art itself" tells Director Nick Knight.

Understanding the masthead was just one of the many subjects of the Fashion Journalism course. Throughout my week attending the college, I was able to develop my writing skills. I was taught to think about the audience I was writing for and how I would like them to react to the article I was writing. I was also taught about the tone of voice each magazine carries and when writing for such magazine to ensure that the tone of voice is carried throughout the article - but while carrying the tone of voice, keeping a personal flare to your writing is important too. I also learned that writing for print and writing for digital is profoundly different, I was then given the knowledge on how to write for each platform.

Not only did I develop my writing skills but I also was taught about the editor's role and how to conduct interviews with people of interest. We also explored the language of fashion through analyzing the work of well established and inspiring writers such as Suzy Menkes, Sarah Harris and Tim Blanks. As well as that, we were given crash courses on social media and niche magazines, and learned how to create trend/shopping pages and how to create a runway report.

As a fashion blogger it is my duty to curate well written and visually pleasing articles. This course has provided me with the essential skills and knowledge to do so - and to be honest, before taking this course, I've never had any training in doing so. I've just been winging it this whole time, haha! As well as developing my writing skills, I was able to enhance better knowledge of the industry as a whole and was presented with networking opportunities that a fashion student could only dream of!

There are many other course's that this college has to offer. Such as, BA Hons Fashion Communication, Vogue Fashion Foundation Diploma, Vogue Fashion Certificate, Vogue Intensive Summer Course, One Week Fashion Styling Course, One Week Fashion Business Course, and Vogue Teen Weekend. There is also a masters being launched next year!

On a final note, I would like to thank everyone at Condé Nast College of Fashion & Design for the passing on of their knowledge gained through numerous years of working in the industry. The willingness to help and eagerness for us, as students, to succeed from you guys here at the college could not be matched. I enjoyed every minute I spent at this college, and I hope to be back soon!

Torey x

Not all of the images above are mine. All rights reserved to original owners. No copyright intented.


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