Thursday, 8 October 2015

Balmain x H&M Revealed!!

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So the highly anticipated Balmain x H&M collection has been revealed and it is to die for! But while the collection isn't due to go on sale in stores until next month - one might think how these top seceret images have surfaced the Internet?! Well the answer is they were posted onto a Instagram account which is by the way not owned by the designer, Oliver Rousteing, but instead owned by Kathryn Swartz Rees, a writer/editor based is Chicago. Although it seems bizzare that Swartz would have access these top secret images, apparently it's legitimate according to New York Magazine. The magazine got in contact with Swartz and she confirmed the photos are the real deal!

"The images are the vast majority of the collection. There are some additional colorways—bandeau top in white and ring in clear for example—not pictured. The real story is terribly unexciting: H&M's site was indexed by Google and I happened to search at the right time using the right parameters. All images were taken from that H&M URL. No surprise, that site is no longer live. A good note to web dev teams working on super hot designer collabs: stay in your sandbox!"

The following images are my favourite pieces from the semi-revealed collection. To see the rest of the collection go follow Swartz on her Instagram @kswartz83.

It's no wonder this collection was highly anticipated, it's just as luxurious as the original Balmain brand, but better yet affordable! 

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